How toTech

How to Create a Compelling Infographic for Your Content Marketing

Infographics are the most effective marketing mode to boost your brand’s visibility. The infographic is a blend of amazing graphics with laconic text that is a conventional approach to deliver an idea or information. A significant piece of information is created in an appealing and creative way that gets more exposure through social media platforms.

The blend of exquisite color and amazing visuals are not necessarily enough to create effective infographics. Though a collaboration of marketing team with designers decide to develop a high notch visual content that would stand out and serve to engage a huge number of audiences. The infographics possess the strength of presenting complex information quickly and can generate great user retention.

A visually captivating medium has the capability of being remembered and recalled, that is why the infographicsserved as great marketing tools.

Define your target audience

The first step before creating any message is to evaluate your target audience. Rather than jumping right into the development process, it’s crucial to collect information about your target audiences.  Try to figure out how they will perceive the content you will reach out. Proper research and planning lead to a successful marketing endeavor so keep your objectives in mind.

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Specify your goals

First, visualize your goals and then start gathering the relevant data. Here are some examples of your key objectives

  • Are you hitting on the topic that will place emphasis on social issues?
  • Are you going to compare different products or concepts?
  • Are you planning to disclose the hidden trends
  • Will you educate your audience on how to do something through a step by step guide?

Choose an imperative topic

Dig deep into the factual research based on your topic and concur with the widely agreed-upon facts. Don’t interpret information on imprecise deductions from unreliable resources. If your infographics focus on manipulating statistics related to any brand, then you will have a significant amount of information already, otherwise, if you are covering any trending topics then you need to conduct your own research before transforming it into visual content.

Search blog posts that have gone viral and have high levels of audience engagement, then remodeling it into an enriched infographic could prove to be effective. Make sure there are no infographics already there on the same topic you are focusing on and have gone popular before. But if you want to stick to it then cover those aspects of the topic that haven’t discussed before. Also, don’t create infographicshaving complete marketing pitch and entirely promoting your brand or products, as these sort of infographics generates negative impact and you may end up wasting your resources.

Fabricate a story to tell

Streamline the information, so users can see the progress and changes that have taken place through the course of events, instead of manifesting the static information. Your story should focus on the following key points.

  • Keeping in mind the interests of your potential audiences, define your goals and how you will fascinate them through content.
  • Are you covering all the necessary information in your story?
  • What would be the reaction of your audience?
  • It should focus on one key message.

Keep it simple

Now you have gathered all the relevant information for your story, it’s time to evaluate the data to make sure they will understand easily without too much analysis. It should have complete structure and visual hierarchy that defines message clearly and communicates each message effectively. So, they can easily digest the information and have a clear idea about the purpose of the message at the end. The infographic should be designed in a way that it should encapsulate the complex data in a refined and simple way. Include statistics, surveys, graphs and case studies.

Gather information related to your main idea and then break it into parts. It’s better to create a wireframe or rough sketch to make it as efficient as possible. It will help you to translate the ideas and you will have the leverage to structure your thoughts. Also, each block should showcase the entire idea or objective of the particular event in the structure.


When it comes to sharing the content, timing and disposition matter a lot. The first step is to share it through your blog or website.The fact is that many people are not comfortable with sharing the content available on blogs or personal sites. If the mentioned information is related to their interests and resonated with their beliefs or opinions, they will be happy to share it. Embed social media icons beneath the infographic, so people can easily share it on different social media platforms.

Infographics are ideal to add a plus in your website’s authority. You can approach bloggers who have relevant and similar content on their sites. If they like to let you share your infographic, then it’s a great opportunity to gain more exposure. Infographic let people to easily perceive the idea as compared to the lengthy blog posts, hence there are more chances to share across multiple channels.

Benefits of publishing  infographics

Infographics are used to

  • Generates a great impact through visually appealing graphics and sophisticated information.
  • Educate the audience on any topic to raise awareness and interest.
  • Showcase the piece of information in the form of Powerful representation.
  • Get maximum exposure as the visual content looks appealing and the brain can easily process the given information.
  • Increase the traffic on your website or blog. Marketers consider it as one of the profitable approaches make their brands stand out.
  • Engage the viewers through substantial information such as data, stats, and numbers.
  • Reinforce brand awareness through attracting graphics, vibrant colors, and amazing typography.


Regardless of new advancements in the technology, it is expected that the infographics will remain a vital part of the digital marketing campaigns.These are easy to digest and combined with splendid graphics and effectual ideas, one can devise a beautiful piece of content. Always take your target audience into consideration before creating your infographics.

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Bilal Afzal

Bilal Afzal is Online Marketing Specialist with more than 3 years of experience in Digital Media and is currently SEO Executive at United sol, a leading e-commerce web design and development agency. Over the years, United sol has successfully delivered projects in Magento, WordPress, WooCommerce, Joomla and other CMS/shopping cart platforms. You can also find him on Linkedin.    
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