Lies of P turned a bizarre pitch — a Belle Époque soulslike about a lying Pinocchio — into one of the genre’s biggest surprise hits. Now the team behind it is signaling that its ambitions have only grown. The developer has revealed a studio rebrand and paired it with an unmistakable statement of intent from its director: the goal, going forward, is to build “the world’s greatest action game.” For a studio that came out of nowhere to challenge FromSoftware on its home turf, that’s a bold flag to plant.
A New Name for a Studio on the Rise
The rebrand marks a clear inflection point. Studios don’t overhaul their identity casually — it’s an expensive, disruptive move that only makes sense when a company believes it has outgrown its old skin. After the runaway success of Lies of P and its expansion content, the team is repositioning itself as a serious, front-line action developer rather than a one-hit curiosity. The message to players and the wider industry is simple: this was not a fluke, and the studio intends to keep swinging at the biggest names in the space.
The Sequel Ambition: ‘World’s Greatest Action Game’
The headline for fans is the sequel tease. The director’s framing — aiming for the world’s greatest action game — is the kind of line that could read as hubris from a lesser studio. Coming from the team that nailed the punishing rhythm, weapon-crafting depth, and gothic atmosphere of Lies of P, it lands more like a credible mission statement. Lies of P already proved the studio could stand shoulder to shoulder with the soulslike elite, taking clear inspiration from Bloodborne while carving out its own identity in combat feel and build variety.
That’s a lineage worth respecting. The modern action-RPG bar was set by genre landmarks like Elden Ring, the wildly popular souls game and the parry-perfect precision of Sekiro: Shadows Die Twice. Anyone claiming the “greatest action game” crown is measuring themselves against that company — and Lies of P earned the right to at least try.
Why the Rebrand Is Smart Business
Beyond the fan excitement, there’s a sharp business logic here. A single breakout hit gives a studio leverage it never had before: publisher confidence, a built-in audience, and a brand players actively seek out. Rebranding at that moment lets the studio consolidate all of that goodwill under a fresh, forward-looking identity — one built around a franchise rather than a debut. It’s the same playbook ambitious companies use across industries: use your first big win to reposition for the next, larger opportunity before the market’s attention moves on.
The soulslike space is also getting crowded, with newcomers constantly testing the formula — recent entries like Code Vein 2, the anime Elden Ring that nails its dungeons, show how much appetite there is for the genre. Establishing a strong, recognizable studio brand now is how you stay top of mind when the competition intensifies.
Related on BizzNerd
- Elden Ring: Wildly Popular Souls Game
- Sekiro: Shadows Die Twice Game Review
- Code Vein 2 Review — The Anime Elden Ring That Nails Its Dungeons
What Comes Next
A rebrand and a sequel tease don’t make a great game on their own — the studio still has to deliver. But the confidence is earned, and the direction is clear. Lies of P announced a studio that could hang with the best; the next act is a chance to prove it wasn’t beginner’s luck. If the sequel captures even more of what made the original click, “world’s greatest action game” might stop sounding like a boast and start sounding like a target within reach.
