The ultimate guide to growing a truck haulage business online in 2021

Trying to grow any business is difficult, especially when you are an 'offline' business, which is trying to integrate itself into an increasingly digital world.

A truck haulage company is a prime example of this because you will probably be wondering how you can use the internet to grow your organization.

There are many different ways you can execute this strategy, depending on the size of your business and how long you have been trading for.

If you have just started out, then you can grow your truck haulage business by finding your initial clients online, through load boards. You can then take this a step further by cultivating future customers on social media or through a blog.

Conversely, if you have been operating for a number of years and you are struggling to find any particular areas to grow in, then you could focus on ensuring the basics are as polished as they can be – such as your website.

This is the ultimate guide to building a truck haulage business in 2021:

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Start by accepting jobs on load boards

If you are only a small business and you are just starting out, then your initial priority will be to find customers. If you are working alone, then this can seem quite daunting, but the truth is you can find trucking work through truck loads sites. These sites offer load boards, where customers can post haulage jobs they need doing.

You can then quote them a figure, and if they accept, you land yourself the job. Once you do this a few times, you will begin to build a network of customers, which you can rely on as you grow.

Build a network of consistent customers through social media

Once you have your initial stream of customers, you will want to work hard to capitalize on this momentum by creating a wider reach online.

You can attract new customers by posting engaging content on social media platforms consistently. This content needs to be relevant to your customer base, so perhaps you could talk about the challenges of haulage work, or news in your industry.

If social media isn’t for you, then you could write a blog instead. The principles are the same – you need to become a thought leader in your industry in order to attract new customers to your company.

Make sure your website is up to scratch

Another way to grow a haulage business online is to ensure your website is built correctly. This means it needs to look attractive, be intuitive to use, have up-to-date security and have enough power to handle a lot of traffic.

The worst-case scenario is that your website crashes or begins to show signs of age, which can tarnish your brand image overnight. Many businesses tend to become complacent over their site if they have had it a while, which is a fatal mistake to make.

Take the time to check it is still working correctly and the aesthetics are high-grade enough. It may just be the deciding factor when customers choose your business over a competitor’s.

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