You may be having a huge fan base in social media; however, nothing can beat the power of emails.
With emails/ email marketing, you can achieve a cost-effective lead conversion.
Businesses should use email communication effectively and produce informative content and widespread it across social media channels and convert their fans into email subscribers.
Do you have an email sign-up form tucked into your landing page?
Well, that is not enough!
If you have something great to offer to your prospects, you should not just try to grab their attention but also make it impossible to ignore it.
How does that sound to you?
That’s how important it is to make your visitors signup to your email newsletter, and when someone signs up, there you go – you got your lead!
To make this workout, requires a lot of research and analysis, A/B testing to see what works best and the right placement to display your sign-up form.
Pro-Tip: How to find email addresses using email hunter?
Email hunter such as GetEmail.io is highly efficient to locate the correct email address format of prospects. This tool operates based on machine learning and big data algorithms.
You need to enter your prospect’s name and domain name. The tool using the algorithm will find the correct email format.
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When you give your prospects a reason to sign up for your newsletter, they cannot resist but subscribe. If you wish to win subscribers you have to give them the values such as a free eBook, a case study that could be of sound value to them, or free access to marketing tools.
The act of sharing their email address does not come without a price. Everyone’s inboxes are jammed with hundreds of emails.
Make it easy to share
You must make it easier for your prospects to share the email newsletters to their family or friend circle or even on social media handles. That’s what smart marketers do.
Most of the email service providers have social media sharing options; By merely embedding this in your content you can let the readers share it with their communities.
Pay individual attention to your prospects and offers.
When your readers find your newsletters valuable and appreciate them, you then have to get in touch with them personally and thank them for their time to read and appreciate your newsletter.
This should be done with a good analysis of the prospect.
Try to understand what they like about the content; accordingly, you should reply to each one of them.
Besides this, when you are sending them an email, it should focus on only one offer or content. When you send multiple offers, you will end up confusing them.
As seen in this article, the email newsletter is continuing to be an incredible marketing tool to increase the lead flow.
When you execute your email campaigns the right way, it will be forty times more effective at generating leads.