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	<title>Activision Blizzard Archives - Bizznerd</title>
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		<title>Microsoft is buying Activision Blizzard</title>
		<link>https://bizznerd.com/microsoft-is-buying-activision-blizzard/</link>
		
		<dc:creator><![CDATA[Kabiria]]></dc:creator>
		<pubDate>Tue, 08 Feb 2022 15:00:07 +0000</pubDate>
				<category><![CDATA[Gaming]]></category>
		<category><![CDATA[Activision Blizzard]]></category>
		<category><![CDATA[Microsoft]]></category>
		<category><![CDATA[Sony Entertainment]]></category>
		<category><![CDATA[videogames]]></category>
		<guid isPermaLink="false">https://bizznerd.com/?p=19288</guid>

					<description><![CDATA[<p>Earlier this year, on the 18th of January, Microsoft published an announcement that they will be acquiring Activision Blizzard for a whopping $68.7 billion. This makes Microsoft the third largest gaming company in the world, just behind Tencent and Sony. For everyone, this news came as a shock. However, if we look at the events that have happened last year with Activision Blizzard, this giant shift in the gaming industry is not surprising at all. </p>
<p>The post <a rel="nofollow" href="https://bizznerd.com/microsoft-is-buying-activision-blizzard/">Microsoft is buying Activision Blizzard</a> appeared first on <a rel="nofollow" href="https://bizznerd.com">Bizznerd</a>.</p>
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										<content:encoded><![CDATA[<p>Earlier this year, on the 18th of January, Microsoft published an announcement that they will be acquiring Activision Blizzard for a whopping $68.7 billion. This makes Microsoft the third largest gaming company in the world, just behind Tencent and Sony. For everyone, this news came as a shock. However, if we look at the events that have happened last year with Activision Blizzard, this giant shift in the gaming industry is not surprising at all. </p>
<h3>Activision Blizzard and its big list of problems</h3>
<p>On the 20th of July 2021, California’s Department of Fair Employment and Housing filed a lawsuit against Activision Blizzard. Allegedly the workplace at the company was very toxic towards women. A few female employees even went out with allegations of sexual assault. <a href="https://bizznerd.com/activision-blizzard-is-in-midst-of-a-serious-lawsuit/">Click here to learn about the messy situation in detail.</a></p>
<p>After the lawsuit was made public, Blizzard didn’t take it well. Wall Street Journal published an article exposing Activision CEO Bobby Kotick, claiming he was made aware of the toxic workplace culture and didn’t do anything about it. During this whole fiasco, a voice message of Bobby Kotick threatening to kill his personal assistant was also made public. He settled this in court later on and his legal team has stated that Bobby <i>‘Regrets the incident.’</i></p>
<p>However, this isn’t all there is to Bobby Kotick. While he himself earns 115 million dollars a year, a lot of his employees sleep in their cars because of their low wages. You might be thinking, maybe he deserves that money? His greatest idea and I quote was</span><i> ‘’Make more Call of Duty’’</i>. Even so, Microsoft has decided to keep Bobby Kotick as the CEO, for now. </p>
<h3>Microsoft and its possible future problems with Activision Blizzard</h3>
<p>The price for which Microsoft has bought Activision Blizzard is pretty high. Firstly, with the purchase, they get studio King. King is the developer of Candy Crush, Bubble Witch Saga, Pet Rescue Saga, and many other mobile games. That means that Microsoft will expand into the mobile gaming world, especially in Asia, where they struggled to get users. </p>
<p>On the other hand, there are many possible drawbacks for Microsoft. Activision was built on yearly Call of Duty releases, which now might not be the case. Great news for the developers, not so much to the shareholders. Other than that, World of Warcraft has been gradually falling down in terms of active subscriptions and Starcraft is pretty much dead.  Overwatch 2 has been moved to be released in 2022. All in all, it seems like studio King was of main interest for Microsoft.</p>
<h3>What does this mean to Sony Entertainment?</h3>
<p>When the news broke out, many Playstation fans were quite upset. Activision Blizzard makes games that people want to play, Call of Duty for example. Diablo 4 is coming out on consoles, and franchises such as Spyro and Crash Bandicoot, which had their starts on the Playstation, might now be exclusive for Xbox. Phil Spencer took it to Twitter to address the rumors. He stated that they intend to keep Call of Duty on Playstation and that they will honor all existing contracts with Activision Blizzard. </p>
<h3>Closing thoughts</h3>
<p>With a lot of hard work and changes, Microsoft could truly transform Activision Blizzard into something better. They have big funds that could in return make an even bigger profit. The change in leadership will probably result in a better workplace for all the employees, which then might lead to better games. All we have right now is to wait and hope.</p>
<p>The post <a rel="nofollow" href="https://bizznerd.com/microsoft-is-buying-activision-blizzard/">Microsoft is buying Activision Blizzard</a> appeared first on <a rel="nofollow" href="https://bizznerd.com">Bizznerd</a>.</p>
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		<title>Activision Blizzard is in midst of a serious lawsuit</title>
		<link>https://bizznerd.com/activision-blizzard-is-in-midst-of-a-serious-lawsuit/</link>
		
		<dc:creator><![CDATA[Kabiria]]></dc:creator>
		<pubDate>Fri, 05 Nov 2021 19:33:41 +0000</pubDate>
				<category><![CDATA[Gaming]]></category>
		<category><![CDATA[Activision Blizzard]]></category>
		<category><![CDATA[Blizzard]]></category>
		<category><![CDATA[Lawsuit]]></category>
		<category><![CDATA[videogames]]></category>
		<guid isPermaLink="false">https://bizznerd.com/?p=17744</guid>

					<description><![CDATA[<p>Activision Blizzard in midst of a serious lawsuit for sexual harrasment at the workplace.</p>
<p>The post <a rel="nofollow" href="https://bizznerd.com/activision-blizzard-is-in-midst-of-a-serious-lawsuit/">Activision Blizzard is in midst of a serious lawsuit</a> appeared first on <a rel="nofollow" href="https://bizznerd.com">Bizznerd</a>.</p>
]]></description>
										<content:encoded><![CDATA[<p>On July 20th, California’s Department of Fair Employment and Housing filed a lawsuit against Activision Blizzard. The lawsuit alleges that Blizzard is discriminating against the women who work there. They allowed or in some cases even encouraged a culture to form where sexual harassment and sexual assault occur at the workplace.</p>
<h3>Start of it all</h3>
<p>Journalist and writer Jason Schrier first broke the story. It is clear from reading the lawsuit that the state of California has been looking into Activision Blizzard for a very long time. To be more precise, since October 12th, 2018. They launched a two-year investigation that eventually brought in the Activision side of the company as well. The DFEH lists 10 unnamed John Doe’s as their defendants. Essentially they believe that these companies and these ten unnamed defendants are ultimately responsible for the harassment and discrimination that the woman who worked at Activision Blizzard face.</p>
<h3>Allegations against Activision Blizzard</h3>
<p>Allegedly, they discriminated against the women who worked there with regards to equal pay, equal opportunities, retaliation, and many other aspects of the job.. The DFEH lists multiple examples from their investigation. One woman alleges she was assigned a lower-level role and that she was denied equal pay to her male colleagues. She asked for a promotion. Blizzard told her to wait her turn, while they promoted men who were hired after her.</p>
<h3>Many similar cases were reported by multiple women that worked at Blizzard</h3>
<p><img loading="lazy" class="alignnone wp-image-17748 size-full" src="https://bizznerd.com/wp-content/uploads/2021/09/1234303774.jpg" alt="blizzard protest" width="1400" height="1400" srcset="https://bizznerd.com/wp-content/uploads/2021/09/1234303774.jpg 1400w, https://bizznerd.com/wp-content/uploads/2021/09/1234303774-300x300.jpg 300w, https://bizznerd.com/wp-content/uploads/2021/09/1234303774-1024x1024.jpg 1024w, https://bizznerd.com/wp-content/uploads/2021/09/1234303774-150x150.jpg 150w, https://bizznerd.com/wp-content/uploads/2021/09/1234303774-768x768.jpg 768w, https://bizznerd.com/wp-content/uploads/2021/09/1234303774-600x600.jpg 600w, https://bizznerd.com/wp-content/uploads/2021/09/1234303774-100x100.jpg 100w" sizes="(max-width: 1400px) 100vw, 1400px" /></p>
<p>Another woman alleges that she was passed over for promotion. In favor of men who were friends with her head of the unit. The investigation found that one supervisor delegated all of his new responsibilities to women. Meanwhile, he played Call of Duty all day. That example also includes a note saying that some supervisors allegedly wouldn’t talk to women at all. Instead, they would only get their information from male subordinates.<br />
The DFEH says that the women they spoke to at Activision Blizzard compared it to working in a frat house. There was a pattern of sexual harassment and assault with men regularly hitting on women, making sexual comments and rape jokes, groping them without serious repercussions, and so on.</p>
<p>Women who worked on the World of Warcraft team allege that they were regularly the subject of rape jokes. The supervisors knew about them and either didn&#8217;t acknowledge the jokes or outright encouraged them. The allegations include breasts being touched without consent, a male supervisor telling a subordinate to quote buy a prostitute when he gets in a bad mood, and cube crawls which were allegedly what happened when men would get drunk and physically crawl through women&#8217;s cubicles to engage in inappropriate behavior.</p>
<h3>The worst case of them all</h3>
<p>One woman who worked for Activision blizzard committed suicide while on a business trip. After she was a target of sexual harassment. Her male supervisor who accompanied her on the trip passed around pictures of her private parts at a holiday party. The police found he had brought lube on the trip. The DFEH states that complaints were sent to the human resource department and to Blizzard president J Allen Brack but there were few if any repercussions</p>
<h3>Their response</h3>
<p>As for what Activision Blizzard has to say about this.. Well, they&#8217;re denying the allegations in a statement provided to Polygon. They write the picture that the DFEH paints is not the Blizzard workplace of today. Over the past several years, we made significant changes to address company culture and reflect more diversity within our leadership teams.</p>
<h3>Blizzard&#8217;s miserable counterattack</h3>
<p>Activision Blizzard&#8217;s statement accused the DfEH of painting an untrue or distorted view of events that happened at Blizzard HQ. They also accused them of not participating in good faith negotiations before going forward to litigation. Notably, the lawsuit states that the DFEH had three mediation sessions with the company in July before the lawsuit was filed. Activision Blizzard finished the statement by writing: We are confident in our ability to demonstrate our practices as an equal opportunity employer that fosters a supportive diverse and inclusive workplace for our people and we are committed to continuing this effort in the years to come. It is a shame that the DfE H did not want to engage with us on what they thought they were seeing in their investigation. Strangely the statement also includes a bizarre section where Activision Blizzard accused the DfEH of overstepping their boundaries.</p>
<h3>Is this the end of Activision Blizzard?</h3>
<p>Once the news of this lawsuit broke out, World of Warcraft forums was flooded by people saying they have cancelled their subscription and calling everyone else to do the same. Over the years Blizzard has released amazing games and has captured the lives of million of gamers. With their inadequate response to the lawsuit, it is only right that they’re losing a lot of supporters.</p>
<p>The post <a rel="nofollow" href="https://bizznerd.com/activision-blizzard-is-in-midst-of-a-serious-lawsuit/">Activision Blizzard is in midst of a serious lawsuit</a> appeared first on <a rel="nofollow" href="https://bizznerd.com">Bizznerd</a>.</p>
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