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5 Focus Points to Become a Successful eCommerce Entrepreneur

Running a successful ecommerce store requires building a huge user community and to achieve that you need to develop a solid strategy to build their trust.

Beyond offering deals, coupons and discounts, provide seamless user experience to build customer loyalty.

Ecommerce industry has been bringing fortunes to entrepreneurs in achieving excellence for decades. The saga of success seems to continue as the upcoming years are going to be an uprise for ecommerce industry.

Growing a lucrative ecommerce business demands explicit market research and rigorous decision making to generate effective results. These days, modern ecommerce stores are making use of machine learning technologies to target their potential customers. Here are some tips that will lead you to a dynamic growth of your ecommerce business.

Which Platform to Choose

Before setting up an ecommerce business with integral pace, entrepreneurs get concerned about choosing the right platform to place their products. The platform should be flexible enough to offer advanced business opportunities with substantial growth. There is a variety of options available for entrepreneurs to choose. Magento is a feature enriched ecommerce platform offering bunch of customization options to empower your business. The Community edition of Magento is free of cost and offers magnificent customers support for its users. It offers numerous marketing tools to promote your products in the market. It’s also highly scalable, so you can extend its functionalities with extra features supported by thousands of extensions.

Shopify

Shopify offers a splendid eCommerce solution to build a successful online store. Loaded with extensive features, Shopify offers to setup your business without possessing any technical knowledge. Choose from variety of free and paid themes and your store will already be fully mobile optimized. Its powerful SEO tools will assist to rank higher in the search engine rankings. With unique and compelling features, and clubbing the web hosting and technical aspect into a dashboard, Shopify offers a secure and reliable eCommerce platform.

WooCommerce

The popularity of WordPress is breathtaking as thousands of blogs and websites are getting leverage of this well-structured platform. WooCommerce is an eCommerce platform introduced by WordPress. The aim was to extend the scope and resources to facilitate vendors setting up their online stores on their existing WordPress sites. According to a report published on Digital.Com, WordPress is powering 26% of the web. The WooCommerce plugins offers great support through easy integration of features with great control and stability.

One of the advantages of using this platform is managing your blog alongside your store backed by immense pool of plugins. More than that, it is free of cost. There, you have all the tools to improve layout, appearance, and functionality of your online store. For example, you can make available your bookable products to your potential customers. WooCommerce booking plugin is one of its kind that facilitate merchants to sell bookable services like hotel rooms, conference halls, doctor appointments, salon and spa session, reservations for trainings, courses and workshops.

Find your Target Customers

After setting up your online store it’s time to find your target audiences. People belonging to which demographics, gender and age, etc. will impact your business. If you know these paradigms, you will get more certain about your marketing campaigns. Unless you have a clear perception of your product consumers, you can’t achieve your business goals.

Prioritize your buyers on the basis of their interests, likes and purchase history and deal them accordingly. Tailoring your marketing efforts can assists you at many levels when you are strategizing your business growth. Learning prior about your customers can bring many fortunes for your online store and you will eventually save your time and efforts by hitting the right audiences.

Offer Excellent Product and Services

Well, to make your business thrive with great pace, you surely have to provide exquisite products and excellent services to attract huge number of audiences. Learn from your customer’s feedback and try to make improvements accordingly.

Customer’s satisfaction should be your foremost priority. Savvy and sophisticated user experience means building a loyal customer-base. Eliminate obstacles causing troubles that constrain your customers to leave without making conversions.

Introduce offers, coupons and discounts to initiate interactions.  Answer their queries and provide valuable information to mitigate their conservations. A fascinating brand experience can be recalled in the customer’s mind that can certainly bring new exciting offers afterwards.

Stay Ahead of your Competitors in Search engine rankings

In the stack of hundreds of ecommerce stores, sustaining your own existence is significant. There is a severe competition among multiple brands to engrave their identity. In the realm of this ecommerce ecosystem, SEO techniques come handy. Your company’s profitability relies on the number of visitors on your site.

By applying effective SEO strategies, you can achieve your significant presence level in search engines. As, more it is easy for your customers to find you, there are more chances of generating leads. Utilizing the right keywords, Optimizing images and videos on your store and properly structure your site are the key rules to get leverage against your competitors.

Focus on your marketing

Without putting your marketing efforts, it is almost impossible to get exposure in the market. Having a persistent promotion strategy is crucial to achieve instant boost. There are many techniques involved when it comes to expand your online business. This includes digital marketing, content marketing and social media marketing, etc. Many of these marketing strategies doesn’t require spending money but will cost your consistency and time.

Social Media Marketing

Marketing on social media platform requires elevating your brand identity through followers. Create brand awareness through valuable posts and educate users on multiple topics. This leads to generate your brand authority and ultimately your relationships with users will get stronger and stronger.

According to skillslab.io “About 90% of marketers have confessed to the fact that social media has played a massive role in helping enhance their business exposure. 75% of this same crowd point to social media as being the reason for their increased traffic.”

You can also run paid ad campaigns on social media platforms to manifest your products and services to the target customers immediately.

PPC (Pay per click)

Most of digital marketing sources demand spending money like PPC. It allows getting quick boost against your competitors by showcasing your ads. Each time your ads get clicked, you will have to pay certain amount of money to the advertiser. Often these kinds of advertising services are provided by search engines themselves.

Affiliate Marketing

You can also offer your products to get promoted by bloggers or other tech-savvy professionals who will promote your products on their channels and in return will get a little portion of profit.

Content Marketing

Content marketing approach is also cost effective as you need to fabricate top-notch content to reach maximum number of people. A well-written content can prove to be worthwhile for creating brand awareness among thousands of your potential customers.

Email marketing

Developing long term relationships with your customers is beneficial for your business in many ways. First of all, you create a bunch of loyal members of your brand, secondly your products get maximum exposure as well. Pitching your customers through emails is the everlasting approach to build brand loyalty.

Final Verdict

To launch a successful ecommerce business you need to sustain a deliberate approach to identify your customers and reach them through effective marketing strategy. Your online presence doesn’t mean your customers will find out about you either way.

Putting your marketing efforts in the right direction will lead your business to success. Earnest social media presence, powerful marketing strategy and best SEO practices lays a solid foundation to get attention from potential customers. Write an effective business plan and prioritize each step to further scale and grow your business.

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Bilal Afzal

Bilal Afzal is Online Marketing Specialist with more than 3 years of experience in Digital Media and is currently SEO Executive at United sol, a leading e-commerce web design and development agency. Over the years, United sol has successfully delivered projects in Magento, WordPress, WooCommerce, Joomla and other CMS/shopping cart platforms. You can also find him on Linkedin.    
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